Coming from the Pharma Industry (Pfizer, Nycomed and ALK Abelló) I have been frustrated about the lack of cross-border structures of doctor data in Europe and the ratio between price and quality. I did not find any suppliers who would talk to me about data and the structures of data; and that would be willing and able to supply to all CRM systems.

Therefore we formed aPureBase in 2008 which aims to focus on data only.

We care about data!

Managing Director Caroline Erup Widriksen

Advantages

The only database in the market based on a European data model with specialties and selection criterias aligned across borders:

• Sales and marketing gets a unique opportunity to address segments with the same definition within a region
• IT saves considerably resources by loading only one file in Europe
• Business intelligence gets the opportunity to perform cross-border analysis

We have formed a network of local data providers with the following advantages:

• keeping the local touch, contact point and knowledge about the market
• many years of experience from pharma and the special pharma challenges

We work with all CRM providers of Pharma CRM systems:

• Siebel
• UpdateMarketing
• StayInFront
• CDM Optimize (Microsoft)
• Interactive Medica
• Salesforce.com

What can we offer you?

• European data for your CRM System
• Integration to your CRM system
• Segment selections for mailings
• Data cleaning projects

Contact details

Managing Director Caroline Erup Widriksen

aPureBase
Aldersrogade 8
DK-2100 Copenhagen Ø
Denmark

Call our HQ at: + 45 3133 3391

E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Website: www.apurebase.com